UPshow Website

Fall 2020

Program Role

Results

Web + SEO writing

500% monthly search traffic increase

Six months after launch:

40% increase in enterprise leads
35% increase in leads overall

Awards

Walker Sands Great Work

Client Quote

"We needed a website that was able to speak to consumers looking for traditional digital signage solutions while quickly conveying to prospects we offered so much more. We also needed to establish credibility with the increasing number of enterprise accounts we were pursuing. The design, structure and assets created by the Walker Sands team met all these needs and elevated our brand.”

Following a rebrand and rapid growth, UPshow needed a website that helped it break out of the limiting "digital signage" category and showcased its full potential for in-venue marketing. Catering to an uninitiated audience of marketing leaders, I used the high-value "digital signage" keyword as a jumping-off point for content that illuminated the software's full potential. Through the project, I worked with our branding team and designers to help UPshow shake its startup reputation and build an online presence as powerful and cutting edge as its technology.

UPshow leverages TV screens, but it isn't 2D. Across pages dedicated to specific industries, use cases and the company itself, I wrote copy that brought the brand to life by using a conversational tone, focusing on outcomes and painting a clear picture of its impact.

Collaborators: Adee Feiner (editor/web strategist), Jess Strohecker (designer), Dana Moran (branding copywriter), Blake Boucher (developer)